Harnessing your brand to drive transformation
of Brand Transformation
At Chaptre a brand is not a badge, it is the rock on which a business or product is built, an essential tool for growth and profitability. Brand transformation creates brands that take a lead in their markets, that exceed the expectations of customers and that unify and motivate internal teams. To Chaptre a brand is a shared cause that everyone believes in.
You may be operating under a single corporate brand or juggling a suite of divisional or product identities that you want to take to market. Whatever the challenge, brand equity should be at the heart of everything that you do, giving the business a purpose that goes beyond the visual badge.
While many agencies can design lovely logos, our approach isn’t swayed by fashionable colours and funky icons. For us, a brand comes from within the business and defines the offering in a unique way that appeals to the customers of today and tomorrow. It’s a flag that staff can follow. “It’s us on our very best day”.
Our brands are designed to support a business’s plans for transformation and growth, so we look five and ten years ahead to the company you want to become. Radical market change has become the norm, so we pitch our brands ahead of the current market in a way that draws audiences to them.
Critically, by defining the brand we create confidence and an ability to develop marketing campaigns or communications programmes that are right first time, because they are based on a clearly recognised and understood brand promise.
How we Build Your Brand Strategy?
Tell stories that earn lifelong customers
Communicating your beliefs authentically and consistently helps you attract like-minded people who share your ideals. In a competitive market, telling these types of stories is your last remaining competitive advantage.
Make better business decisions
When facing a challenging business decision, your brand heart functions as your North Star, guiding you in the right direction. Operating with your values front and centre also cultivates trust, keeping you accountable to the people you work with (teammates and employees) and for (existing and potential customers).
Create a stronger, happier culture
When employees are invested in a shared vision, they’re more collaborative, committed, and engaged, creating a healthier work environment that helps you attract and retain the talented people you want.
How We Approach Your Brand Heart?
Through a collaborative process, we guide you through a powerful self-exploration to surface your brand’s core principles, identify your connecting themes, create shared definitions, and distil your thinking. Then we translate those beliefs into simple, powerful language, giving you the foundation, you need to share your brand story with the world.
Ready to talk?
Start your transformation today.